Our Brand

Jujule Lemonie, what an eccentric name! It started as a whimsical dream born in the mind of its creator Joelle Ghoul when she was a student in 2005 as she had created the name “Jujule Lemonie” to present a fictional character in a visual identity project she was working on.

Our Story

Fast forward to 2008, the dream turned into a reality with Jujule Lemonie officially launching as a creative fashion boutique at the heart of Beirut by Chady Younan & Joelle Ghoul. Jujule Lemonie’s debut was marked by a unique product, the multifunctional “Frame of Mind”. It was a success that paved the way for the JL brand to expand over the years, through the vision of its creators, with new lines of innovative fashion products.

Our Workshop

Our workshop gathers a team of the best tailors working with a variety of fabrics and techniques to produce tops, dresses, pants, skirts, jackets, accessories, and more, all designed by the brand's creators to meet the highest standards of quality, comfort, and originality. The JL workshop also provides a tailor-made service for the woman who is looking to wear a one-of-a-kind fashion piece for any special occasion.

Our Promise

We, at Jujule Lemonie, are driven by our love for fashion, our passion for creating unique urban-chic looks, and by our belief that the Jujule Lemonie woman is confident, eccentric, and exceptional. This is why we are keen on providing you with a memorable shopping experience, with an ever-inspiring display, a free styling service, and a promise to always offer you the outfits you need to feel confident, happy, and comfortable in your own skin.

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